We are Faya – your guide to cleaner beauty and modern, mindful living. In a world crowded with choice, we cut through the noise by spotlighting products, tools, and rituals that are cleaner, calmer, and designed to elevate everyday life.
Through trusted reviews, thoughtful edits, and curated guides, Faya highlights the beauty essentials and lifestyle upgrades that bring more ease, clarity, and balance to your routine – from skincare and makeup to travel pieces, wellbeing habits, and the small luxuries that genuinely make a difference.
Just like your favourite magazine, Faya is designed to feel like a Sunday ritual – a place to pause and explore, and always return to.
At Faya, “clean” isn’t just a buzzword, it’s our baseline. Every beauty product we feature is checked against ingredient databases and industry research to avoid the most commonly flagged additives, from parabens to phthalates. We prioritise formulas that are safer, lighter, and still perform. You can read more about what “clean” means to us in our Clean Beauty Guide.
Behind every review and recommendation is a simple idea: that how you live matters just as much as what you use. Beauty, wellbeing, your environment, your time – it all shapes how you feel day to day. We value quality over quantity, ease over excess, and brands that build with intention.
We’re early in our journey, but our world is consistently expanding – bringing together beauty, lifestyle essentials, and thoughtful ideas that help life feel a little lighter, calmer, and more beautiful.
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