We are Faya – your guide to cleaner beauty and lighter living. Shaped by a collective of writers, editors and tastemakers, we curate brands, products and rituals that are cleaner, calmer and designed to elevate everyday life.
Through curated guides and thoughtful edits, this point of view comes to life across beauty essentials and lifestyle upgrades that bring more ease, clarity and balance to your routine – from skincare and makeup to travel pieces, wellbeing habits and the small luxuries that genuinely make a difference.
Just like your favourite magazine, Faya is designed to feel like a Sunday ritual – a place to pause and explore, and always return to.
Faya is a slow content digital publisher – taking time over each piece we create, prioritising quality over volume, and publishing with intention rather than urgency.
We publish our recommendations and ideas across a few considered spaces, each offering a different way to explore, discover and return. Each space stands alone, but together they form the world of Faya – with our monthly email bringing it all together.
Long-form articles, thoughtful edits and deeper explorations into beauty, wellbeing and modern living.
‘The Sunday Roundup’, delivered on the last Sunday of the month – the month’s articles, all in one place.
A visual extension of the world of Faya. Calm inspiration, beautiful finds and moments of lighter living.
Curated boards designed for discovery – product edits, rituals and ideas to revisit in your own time.
Close each month with a soft Sunday ritual – our monthly roundup, sent on the last Sunday of every month.
Behind every recommendation is a simple belief: how you live matters just as much as what you use.
The choices you make each day, from the products you reach for to the rituals you return to, shape how you feel. And when you feel better, choosing well becomes easier, helping life feel lighter and more supportive over time.
For us, beauty goes beyond aesthetics – it’s also a pathway to living well. We see time as one of life’s greatest luxuries, which is why we value products and habits that simplify routines, restore ease and give something back, rather than demand more.
That’s why we value quality over quantity, ease over excess, and brands that build with purpose – brands that design products and experiences that support a calmer, more intentional way of life.
At Faya, clean beauty means prioritising non-toxic and low-tox formulas that are safer for skin, without sacrificing performance.
Every cosmetic product we feature is assessed using the Environmental Working Group (EWG) Skin Deep® database. We focus on products with low to moderate hazard ratings, recognising that most formulas are never completely perfect – and that effectiveness still matters.
Our approach is informed and balanced. Rather than aiming for unrealistic purity, we look for products that minimise potential harm, avoid commonly flagged ingredients where possible, and deliver results you can trust.
You can learn more about ingredients and our standards in our Clean Beauty Guide.
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