Modern K-beauty rooted in tradition, using herbal ingredients to restore, nourish, and renew skin.
Inspired by the beauty rituals of Korea’s Joseon dynasty, Beauty of Joseon reimagines traditional herbal remedies for modern skin needs. Rooted in Hanbang (Korean herbal medicine), each formula blends time-tested ingredients with clean, effective K-beauty innovation. The result? Radiant, balanced skin through skincare that honours the past and works for the present.
✓ Ancient remedies meets K-beauty innovation
✓ Promotes calm, balance and everyday skin wellness
✓ Vegan, cruelty-free and clean Korean formulas
✓ Soothing formulas with visible results
Haircare that fuses the most advanced cosmetic technologies with natural ingredients.
